Inventor of Fish Sticks Dies at 96

E. Robert Kinney or the man in America who popularized fish sticks is being deeply remembered as he passed away on May 2 at the age of 96. He was the former CEO of General Mills; He was the man responsible for the switching behaviors of many of the kids in America, back in time when they were very picky during meal times.
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In 1950, Kinney developed fish sticks being one of the first ever starter foods for the American kids.

Kinney became a successful business man, specially when he got into General Mills company. One of the main driving products of the firm is the fish stick he concocted.

Kinney became president and COO of Gen. Mills in 1973 then in 1977. Upon his retirement, General Mills was up $1 billion business from when he entered.

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