Cavite Rep. Lani Mercado-Revilla looks into banning ads for milk formula

In view of pursuing the promotion of  House Bill 105, known as the "Breastfeeding Promotion and Breastmilk Substitute Regulation Act", Cavite Rep. Lani Mercado-Revilla, wife of Senator Bong Revilla filed a measure that takes on the prohibition of ads for formula for infants 0-24 months old.
While House Bill 105 or Breastfeeding act is aimed at teaching lactating mothers the great benefits of breastfeeding, the measure laid down by Revilla mandates the establishment of human milk banks and "setting up of lactation facilities in work places."

The strengthen the adherence to the said measure, violators shall be fined with not less 6 years of imprisonment or payment of the sum of not less "P2,000,000 or both".

It is equally interesting to know what the milk manufactures and companies reactions are, pertaining to this law.

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