Chick-fil-A outsells KFC with fewer outlets

Chick-fil-A, despite fewer restaurants as compared to Kentucky Fried Chicken (KFC) had its sales above $5 billion last year. On the other hand, KFC had $4.2 billion, Bloomberg Businessweek reported.


Chick-fil-A is an American fast food chain that specializes in chicken sandwiches. It only has over 1,700 restaurants in 38 U.S. states and the District of Columbia. Recently, it is on the move to intensify its growth in the American Midwest, including the Philippines, South Korea, Canada and California.

KFC has 4,491 stores.

Founded in 1946, Chick-fil-A's culture is under the religious influence of Southern Baptist beliefs. Hence, it is closed on Sundays.

Despite of the above-mentioned factors, Chick-fil-A averages sales for more than three times of its bigger competitor in the fast food business.

So why Chick-fil-A is reaping this kind of success over KFC? Venessa Wong, a write of Bloomberg Businessweek, shared a couple of reasons why.

First, Chick-fil-A is doing great in the breakfast market arena. Its famous breakfast sets helped the company boost its sales by 3.6% last year.

Second, Chick-fil-A has a 'differentiated menu'. Among its popular items include the signature chicken sandwich and waffle fries.

You can bet Chick-fil-A will be invading the Philippines and other Asian countries in the near future.

Agree or not?

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