Pizza hut creates box that turns into a movie projector

This Pizza Hut box could be your next best buddy while munching on your tasty pizza meal; It turns into a movie projector.
Pizza hut Blockbuster Box movie projector
Screengrab: Pizza Hut, Ogilvy Hong Kong, Business Insider
The new cardboard pizza box that is crafted to work with your smartphone is called "Blockbuster Box". It was designed by Ogilvy Hong Kong for a marketing stunt.

The box comes with a perforated, pop-out hole where you can insert your phone.
Pizza hut Blockbuster
Screengrab: Pizza Hut, Ogilvy Hong Kong, Business Insider
The plastic pizza table that comes with every box, which is used to prevent the board from touching your pizza is built with a lens.
Pizza hut movie projector box
Screengrab: The Verge
The procedure to use the Pizza Hut Blockbuster Box is pretty simple: Insert the lens into the side of the box with a hole, then place your smartphone in the center.

The phone's display will be magnified and projected on the wall.

Instant home-based movie night!
Pizza hut Blockbuster Box movie projector
Screengrab: Business Insider
Sources (inc. photos): Design Boom, Business Insider,The Verge 

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